Bear Music Fest
BEAR MUSIC FEST • Sept 6-8, 2019

Team Blog

BMF Artist Promo Kit

Bring your fans to Bear Music Fest!  

We are a word of mouth festival.  We purposely aren't big and have found that the quality of the experience is our best advertising.  Testimonials and personal invites from our guests and artists are what influences 90% of our attendees.  Our aim is to build a community around the love of nature and the excitement of discovering new music and so our high quality audience is just as important as our high quality performances.

We are a uniquely personalized festival where artist (that's you!) and audience co-mingle and music is experienced up close in a natural setting while, as John Muir said perfectly, "cares will drop off like autumn leaves."

How do you explain this to your fans, friends, families, co-workers, random people you meet on planes...?  Let's see if we can help.

Below are sample social posts, emails, photos & logos that you can use to promote the festival.  There is also a form below that you can fill out if you would like to receive posters, postcards & stickers to handout and post around your community.  Feel free to share in the comments how you best explain Bear Music Fest!


Want FREE Postcards, Posters & Stickers to Handout or Display?


Sample Facebook/LinkedIn, Twitter Copy

Sample FB & LinkedIn Post:  Come hang out with us for the weekend! Sept 7-9th we are playing http://BearMusicFest.com, a festival at a summer camp in the beautiful Sierra Nevada mountains not far from Yosemite! The tagline "Summer Camp, House Party, Music Fest" explains it pretty well.  The weekend is all-inclusive, relaxed and personal, with amazing artists like us that have played BottleRock, High Sierra & more. Experience our music in a way you never have before!It's pretty clear that Bear Music Fest is going to be an eclectic, foot stomping good time.   #ExperienceBMF

Sample Twitter Post:  Come hang out with us for the weekend!  Sept 7-9th we are playing http://BearMusicFest.com, a festival at a summer camp not far from Yosemite!  The tagline "Summer Camp, House Party, Music Fest" explains it well.  The weekend is all-inclusive, relaxed & personal. Experience our music in a way you never have before! #ExperienceBMF

Hashtags & Handles

#ExperienceBMF
#BearMusicFest
#BMF
@BearMusicFest


Sample Email to Send to Fans and Friends

Short Version

SUBJECT: Come hang out with us for the weekend at Bear Music Fest in Sept

Hi {Your Fan or Friend},

Live Show Alert! We're writing to let you know about a special music festival in the Sierras, not far from Yosemite, that we'll be playing this summer.  It is a unique chance to experience our music in a way you never have before!

Dates: Sept 7 - 9, 2018 (early arrival Sept 6 & late departure Sept 10)
Location: The Lair of the Bear, located in Pinecrest, CA 95364 (It's a summer camp owned and operated by the UC Berkeley Alumni Association)

Here are the reasons it is awesome!

Size - It's small and personal (less than 800 people!)  Some pics: http://bearmusicfest.com/photos.
All-Inclusive - Food & lodging are included.  Bring a sleeping bag (or sheets) and pillow and you're good to go.  And it's BYOB!
Quality of artists - Amazing.  Bands are from all over the US and some of the same ones you would see at BottleRock, Bonnaroo, High Sierra.  And when we're not performing, we are hanging out! With you!
Vibe - The festival calls itself "a house party in the woods". Good description.  Think trees, campfires, pool, hot tub, ping pong, shuffleboard, impromptu cocktail parties and performances under the stars.

We'll be there all weekend and if you use this link you can join our group and get a discount: 
{http://passes.bearmusic.fest.com/[YOUR GROUP NAME] or use this our general link: http://bearmusicfest.com/passes}

The festival is close to selling out so we want to get our fans and friends signed up before it does! 

{Your Name Here}

PS: Feel free to share this email.

Longer Version

SUBJECT: Come hang out with us for the weekend at Bear Music Fest in Sept

Hi {Your Fan or Friend},

Live Show Alert! We're writing to let you know about a special music festival in the beautiful Sierra Nevada mountains, not far from Yosemite, that we'll be playing this summer!  Of course, we all know there are many great music festivals out there, but this one offers a unique chance to experience our music in a way you never have before. Check this out:

Size - It's small and personal (less than 800 people!)  The setting is at a summer camp called The Lair of the Bear, located in Pinecrest, CA.  Stages are nestled in the trees, around campfires, by the pool and hot tub and on the deck of a lodge under the stars.  Take a look at some great pictures: http://bearmusicfest.com/photos.

All-Inclusive - Bring a sleeping bag (or sheets) and pillow and you're good to go!  The cost of your pass includes all your meals, lodging and the shows.  You won't be pulling your wallet out every 30 minutes for bottled water or overpriced tacos. And it's BYOB!

Quality of artists - The artists (like us) are amazing and come in from New York, Nashville, Chicago, New Orleans and also of course, LA & the SF Bay Area.  Many of these artists also play major US festivals such as BottleRock, Bonnaroo, High Sierra and more.  And when we're not performing, we are hanging out!  With you!

Vibe - The festival calls itself "a house party in the woods" and that is a pretty good description.  It feels like going away with friends for the weekend (with a lot less planning to do.)  There is ample time for walks to the lake, dips in the pool, and a round of ping pong, shuffleboard or even tennis, and impromptu cocktail parties sprout up around people's cabins. There are also a couple music workshops and jam sessions during the weekend.

The festival runs Sept 7th - 9th this year, although you can arrive on the 6th and leave on the 10th if that works better with your schedule.

We'll be there all weekend and if you use this link you can join our group and get a discount: 
{http://passes.bearmusic.fest.com/[YOUR GROUP NAME] or use this our general link: http://bearmusicfest.com/passes}

The festival is close to selling out so we want to get our fans and friends signed up before it does! 

Hope to see you in the mountains,

{Your Name Here}

PS: Feel free to share this email.


Links You Might Want to Share

Personalize ticket link

The format for this link is:
http://passes.bearmusicfest.com/{your band/artist name without spaces}

This link should be in the promo email you received and is also in your Artists Dashboard.

The Experience

http://bearmusicfest.com/experience

Photos

http://bearmusicfest.com/photos

Lodging Info

https://bearmusicfest.com/accommodations

Logos and Images